Operations · Catalog
The ASIN + channel + keyword universe
Defined once in Phase 0 and reused by every lens. Mutations happen via Supabase migrations, not the dashboard. This is an analyst-curated list.
Beats SKUs
7
active ASINs
Competitor flagships
11
across 7 brands
Channels
7
owned + marketplace + retail
Keywords
27
Amazon-search seed
Beats catalog
Beats SKUs we track
Every Beats product with a known ASIN. MSRP and MAP power MAP-violation detection on Lens 1.
| Name | Category | ASIN | MSRP | MAP | Launch |
|---|---|---|---|---|---|
| Beats Fit Pro | earbuds | B09NPK51KP | $199.99 | $199.99 | 2021-11-05 |
| Beats Pill (2024) | speaker | B0CZQ7LCNW | $149.99 | $149.99 | 2024-06-25 |
| Beats Flex | earbuds | B08PB69QYW | $69.99 | $69.99 | 2020-10-13 |
| Beats Studio Pro Wireless | headphones | B0C8PR4W22 | $349.99 | $349.99 | 2023-07-19 |
| Beats Solo 4 | headphones | B0CZPHPJLN | $199.99 | $199.99 | 2024-05-02 |
| Powerbeats Pro 2 | earbuds | B0DT2344N3 | $249.99 | $249.99 | 2025-02-13 |
| Beats Studio Buds + | earbuds | B0C2W1KLSS | $169.99 | $169.99 | 2023-05-18 |
Competitor flagships
One leading SKU per competitor (where applicable)
These ASINs feed the buy-box monitor's competitor view and the shelf-rank tracker. Catalog expands as the strategic peer set grows.
| Brand | Product | Category | ASIN | MSRP |
|---|---|---|---|---|
| Sony | Sony WH-1000XM5 | headphones | B09Y2MZRHJ | $399.99 |
| Sony | Sony WF-1000XM5 | earbuds | B0CGS73CW5 | $299.99 |
| Bose | Bose QuietComfort Ultra | headphones | B0CCZ215X1 | $429.00 |
| Bose | Bose QuietComfort Ultra Earbuds | earbuds | B0CD2FSRDD | $299.00 |
| AirPods | AirPods Pro 2 (USB-C) | earbuds | B0D1XD1ZV3 | $249.00 |
| AirPods | AirPods Max | headphones | B08PZJ7PNT | $549.00 |
| JBL | JBL Tour One M2 | headphones | B0BVR5SLG9 | $299.95 |
| JBL | JBL Flip 7 | speaker | B0DQ58T13G | $149.95 |
| Sennheiser | Sennheiser Momentum 4 | headphones | B0B3M81H4F | $379.95 |
| Skullcandy | Skullcandy Crusher ANC 2 | headphones | B0CGPRD63W | $229.99 |
| Jabra | Jabra Elite 10 | earbuds | B0CC4HXVQX | $249.99 |
Channels
Where Beats meets the consumer
Owned (DTC), marketplace (Amazon, first-class DataForSEO coverage), retail (Best Buy / Target / Walmart, captured via Google Shopping).
| Channel | Type | Notes |
|---|---|---|
| beatsbydre.com | owned | Primary DTC. MAP authority. |
| Amazon | marketplace | First-class DataForSEO coverage via Merchant API. |
| Best Buy | retail | No direct DFS connector; captured via Shopping + SERP. |
| Target | retail | Captured via Shopping. Smaller Beats catalog. |
| Walmart | retail | Captured via Shopping. Discount-focused listing. |
| Apple Store | retail | Sibling channel. Beats fully featured. |
| Other retail | retail | Long-tail retailers via Shopping aggregation. |