Marketplace Observatory · Shelf Rank
Where Beats sits on the Amazon shelf
Amazon's organic search results for category terms. Beats's ASINs vs every competitor flagship on terms like 'wireless headphones' and 'noise cancelling earbuds'.
Beats top-3 on Amazon
2
category terms
Top-10 share
18.5%
of tracked keywords
Keywords tracked
27
Amazon-search seeded
Lead competitor
n/a
awaiting first sweep
Per keyword
Top Beats ASIN vs top competitor ASIN, per category keyword
Sorted so the keywords where Beats ranks best surface first. Greyed positions mean no tracked ASIN appeared in the top 20.
| Keyword | Category | Beats position | Beats SKU | Top competitor pos | Top competitor |
|---|---|---|---|---|---|
| powerbeats pro 2 | earbuds | #1 | Powerbeats Pro 2 | #65 | AirPodsAirPods Pro 2 (USB-C) |
| beats studio pro | headphones | #3 | Beats Studio Pro Wireless | absent | n/a |
| beats | headphones | #5 | Beats Solo 4 | absent | n/a |
| beats fit pro | earbuds | #5 | Powerbeats Pro 2 | absent | n/a |
| beats solo 4 | headphones | #8 | Beats Solo 4 | absent | n/a |
| best wireless earbuds | earbuds | #11 | Powerbeats Pro 2 | #41 | AirPodsAirPods Pro 2 (USB-C) |
| noise cancelling earbuds | earbuds | #14 | Beats Studio Buds + | #54 | AirPodsAirPods Pro 2 (USB-C) |
| best wireless headphones | headphones | #18 | Powerbeats Pro 2 | #56 | AirPodsAirPods Pro 2 (USB-C) |
| earbuds | earbuds | #19 | Beats Studio Buds + | absent | n/a |
| wireless earbuds | earbuds | #21 | Beats Studio Buds + | #48 | AirPodsAirPods Pro 2 (USB-C) |
| headphones | headphones | #27 | Powerbeats Pro 2 | absent | n/a |
| wireless headphones | headphones | #31 | Powerbeats Pro 2 | absent | n/a |
| beats pill | speaker | #37 | Powerbeats Pro 2 | absent | n/a |
| noise cancelling headphones | headphones | #50 | Powerbeats Pro 2 | absent | n/a |
| over ear headphones | headphones | absent | n/a | absent | n/a |
| bluetooth headphones | headphones | absent | n/a | absent | n/a |
| workout headphones | headphones | absent | n/a | absent | n/a |
| running headphones | headphones | absent | n/a | absent | n/a |
| bluetooth earbuds | earbuds | absent | n/a | absent | n/a |
| workout earbuds | earbuds | absent | n/a | absent | n/a |
| running earbuds | earbuds | absent | n/a | absent | n/a |
| bluetooth speaker | speaker | absent | n/a | absent | n/a |
| portable bluetooth speaker | speaker | absent | n/a | absent | n/a |
| waterproof bluetooth speaker | speaker | absent | n/a | absent | n/a |
| beats studio buds plus | earbuds | absent | n/a | absent | n/a |
| beats flex | earbuds | absent | n/a | absent | n/a |
| beats by dre | headphones | absent | n/a | absent | n/a |